FRESH SEAFOOD FOR EVERYONE
Bill Darden opens the first Red Lobster in Lakeland, Florida.
Bill Darden opens the first Red Lobster in Lakeland, Florida.
Red Lobster catches the attention of General Mills. Backed by their resources, Red Lobster restaurants rapidly multiply from coast to coast.
Red Lobster debuts Popcorn Shrimp. People go crazy for it, and rightfully so.
We launch our first of many iconic advertising campaigns, including Life on Land is DryTM, Go OverboardTM and Sea Food DifferentlyTM.
We open our first Canadian restaurant in Ontario.
We have our first Lobsterfest — and a Valentine's Day tradition is born.
Cheesy garlic goodness comes together to create our legendary Cheddar Bay Biscuits™.
General Mills spins-off its restaurant division as Darden Restaurants, Inc.
We establish an Employee Emergency Assistance Fund, now called RL Cares, to help fellow employees facing financial hardship.
We start donating unused food to local food banks and homeless shelters through a program we now call RL Shares. Since its launch, we’ve donated about 20 million meals.
Our Endless ShrimpTM event launches and it’s a huge success.
“Today’s Fresh Fish” menu makes its debut, bringing fresh, regional seafood to Red Lobsters everywhere.
We bring wood-fire grills into our kitchens and train Certified Grill Masters to let the natural flavors of our seafood take center stage.
Our restaurants begin to transform inside and out to a new design and décor, inspired by the historic fishing village of Bar Harbor, Maine.
We begin charting a new course as an independent company.
As part of our commitment to keeping our menu fresh and our guests happy, we introduce wild-caught selections like Sockeye salmon, as well as bigger and better shrimp options.
The My Red Lobster Rewards program is born, rewarding guests for doing what they already love to do – enjoy delicious seafood at Red Lobster.
We unveil our Seafood with Standards commitments and engage in partnerships to help drive continuous improvement within our supply chain. We also become the first large casual dining restaurant company to make a commitment to eliminate plastic straws from our restaurants, promising to begin replacing plastic straws with an eco-friendly alternative straw by the end of 2020.
Through a partnership with Ocean Conservancy®, a leading ocean conservation nonprofit, we have focused on two programs: The Global Ghost Gear Initiative, which focuses on driving solutions to the problem of lost and abandoned fishing gear, and the Trash Free Seas Alliance®, which unites leaders to mitigate plastic waste entering the oceans.
We are recognized on the Forbes list of America’s Best Large Employers 2021, and our My Red Lobster Rewards Program is named to Newsweek’s list of America’s Best Loyalty Programs 2021.
Don't worry, there is an easy fix. All you have to do is click one of the icons below and follow the instructions. You'l be enjoying the new RedLobster.com before you know it.