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Red Lobster® Unveils New Korean BBQ Grilled Shrimp

RED LOBSTER® UNVEILS NEW KOREAN BBQ GRILLED SHRIMP

Globally-inspired flavour gives guests another reason to visit during Endless Shrimp®

Orlando, Fla. (September 26, 2016) –Red Lobster is debuting Korean BBQ Grilled Shrimp, a new, globally-inspired preparation during Endless Shrimp as a way to meet consumers’ interest in and demand for complex, and interesting flavour experiences. This new flavour option is available starting today and for a limited time.

Korean BBQ Grilled Shrimp

Red Lobster is introducing a new flavour to the Endless Shrimp lineup – NEW! Korean BBQ Grilled Shrimp, a globally-inspired preparation that will meet consumers’ interest in and demand for complex, and interesting flavour experiences.

 


Often, new, intriguing flavours debut in foods like spiced drinks, mash-up candy and crazy potato chips. But, Red Lobster’s guests uncovered an opportunity – that shrimp is a great food to discover a new favourite flavour – and shrimp’s versatility can move flavour exploration beyond items that complement a meal to the center of the plate.

 

“Our guests told us they love shrimp because it is highly appealing and familiar – and can be enjoyed in many ways from skewers to scampi to fried,” said Danielle Connor, SVP of Menu Strategy & Development at Red Lobster. “They also told us that Korean BBQ is a flavor that would entice them to make a special trip to the restaurant, so we’re excited to make it an option during Endless Shrimp.”

 

Korean BBQ is a flavour typically found on beef, pork and chicken, and now Red Lobster is bringing guests a new way to enjoy it with seafood. The NEW! Korean BBQ Grilled Shrimp perfectly pairs grilled shrimp with sweet, savoury soy ginger sauce and Korean Gochujang Paste.

Korean BBQ Grilled Shrimp

Red Lobster is debuting an exciting new flavour option during Endless Shrimp that pairs sweet, savory soy ginger sauce and Korean Gochugaru pepper with grilled shrimp to create New! Korean BBQ Grilled Shrimp. 


“Shrimp is a great way for us to put twists on familiar flavours, create news ones and introduce globally-inspired preparations,” said Chef Dustin Hilinski, Executive Chef and Director of Culinary at Red Lobster “We’re really excited to introduce this new flavour and look forward to continuing to listen to guest feedback to inspire new menu items in the future.”

 

 

During Endless Shrimp, guests can pick two of their favourite shrimp preparations from the lineup to start, and then, when they’re ready, they can order additional shrimp options one at a time. In addition to the NEW! Korean BBQ Grilled Shrimp, this year’s Endless Shrimp lineup includes:

  • NEW! Cheese-and-Peppercorn Shrimp
  • Hand-Crafted Savoury Garlic Shrimp
  • Hand-Breaded Shrimp
  • Shrimp Linguini Alfredo

 

Guests are invited to share their favourite Endless Shrimp lineups on Red Lobster’s Facebook, Twitter and Instagram pages. To view the complete Red Lobster menu, find a restaurant location or to join the Fresh Catch Club, visit Red Lobster’s website.

 

About Red Lobster Seafood Co.

Red Lobster is the world's largest seafood restaurant company, headquartered in Orlando, Fla., with an impressive heritage and an even brighter future. As a private company owned by Golden Gate Capital, Red Lobster is focused on delivering freshly prepared seafood at reasonable prices - served in a lively, contemporary seaside atmosphere. With 58,000 employees in over 700 restaurants in the U.S. and Canada, and a growing international footprint, Red Lobster is more committed than ever to be not just the biggest seafood restaurant, but the best. To learn more, visit http://www.redlobster.ca or find us on Facebook at http://www.facebook.com/redlobster or Twitter at http://www.twitter.com/redlobster.

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